My Experience

Marketing Technology & CRM Consulting | 7 years experience

Cultivating marketing strategy and technology client solutions to integrate systems and data to enhance the customer 360 view among teams, while providing best practices and recommendations
Leading marketing workstream client communications, strategy, build, data process improvement, and post-go-live support
Developing transition training, technical build documentation, and knowledge transfer sessions
Identifying opportunities to improve client processes, provide best practice expertise, and facilitate continued client partnerships and projects
Conducting workshops and meetings to better understand client needs, gather requirements, scope level of effort, and staffing needs, and develop a roadmap
Creating internal CRM/marketing practice templates, including success stories, training decks and videos, user stories, estimations, etc.

Senior, Marketing Manager | 8 years experience

Leading strategic planning for the annual marketing budget, content development, and marketing efforts to bolster lead generation, client solutions, and corporate branding initiatives.
Designing persuasive and engaging demand generation strategies for B2B and enterprise audiences to maximize prospect engagement, lead conversions to opportunities, and customer retention.
Create, scale, and operationalize webinar program – primarily nurturing mid-funnel leads.
Partner with clients and internal stakeholders to create impactful case studies that highlight success stories and experiences.
SME of marketing and sales transformational changes including, but not limited to Salesforce, Pardot, Dynamics, and HubSpot implementations
Managing marketing calendar and event planning for trade shows and sponsorships.
Developing persuasive and engaging copy and design for corporate communications, collaterals, digital content, press releases, and company publications.
Provide sales enablement such as materials to support onboarding with clients and solution evaluation materials.
Leading small in-house marketing teams while also managing external vendors, contractors, and partnerships.

Marketing Coordinator | 3 years experience

Developing marketing presence, branding, and strategy across print and digital media from scratch with a nominal budget
Designing collaterals and graphics, company websites, direct mail, email, advertisements, and product catalogs
Implementing data quality initiatives to better collect and segment customer data, including a product tracking system

Certifications & Awards

Masters in Business Administration (MBA)
Salesforce Marketing Champion
Salesforce Philadelphia Marketers User Group Leader
10X Salesforce Certifications, including Certified Marketing Cloud Consultant, Salesforce Certified Pardot Consultant, Salesforce Certified Sales Cloud Consultant, Salesforce Certified App Builder, and Salesforce Certified Business Analyst
3X Salesforce Partner Accreditations
HubSpot Marketing Certified
Team of Teams Award – 2x at Slalom

SKILLS